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Ad Writing Best Practices. Write Better PPC Ads.
Title: Ad Writing Best Practices. Write Better PPC Ads.
Ad Writing Best Practices. Write Better PPC Ads.
- Include the keyword in the title and description.
- Make sure the title and description are relevant to all keywords.
- Distinguish your product or service from competitors (e.g. “official store” or “free shipping” or “free webhosting”).
- Choose a landing page (URL) other than the home page if it is more specific to the ad.
- If you only provide service in certain areas, include your location (e.g. “SEO in Seattle”).
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