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SEO blog archive for the ‘Hosting & Domain Registration’ Category

Domain names (tld). avoiding trademark infringement when choosing a domain name

January 24th, 2012 Seo blog in Seattle Comments off

Many webmasters erroneously believe that just because their domain name registrar says a particular domain name is ‘available’ that it truly is. This is not necessarily so. Even if a domain name is physically available, it may not legally be open for use. Why? It’s because there might already be a company that has the rights to the keywords used within the domain name.

If this happens yet the webmaster claims the domain name anyway, they are at risk of losing it through a domain name arbitration proceeding. They could even be charged with trademark/copyright infringement if things get really ugly. For this reason it’s best to make sure the keywords used in a domain name aren’t protected for someone else. This article will explain how webmasters can make such a determination.

First, webmasters need to check and see if their chosen domain name resembles any existing trademark that is on the books. They will want to do this before actually investing any money in the domain name. To search existing trademarks, webmasters can visit the of the U.S. Patent and Trademark Office which is USPTO.gov. From here they can search a database that contains current trademarks as well as those that are pending.

If a domain name is similar to a registered or pending trademark, webmasters need to evaluate whether the domain name is still worth taking. Usually, if a is not selling the same types of merchandise or services that the other business is selling and the trademark is not popular, a webmaster probably won’t get into legal trouble if they decide to go on and register the domain name. To be completely sure, webmasters can run the domain name by a trademark attorney. It shouldn’t cost too much for an hour consultation.

Of course, if a webmaster would prefer zero percent risk, they can simply try to think of another domain name. When they go about doing this, they need to be more generic and less creative in what they come up with. Using search engine keywords for a domain name is one such strategy. Webmasters can also look into using dictionary terms. If all else fails they can take a generic term and combine it with a term that is less likely to be taken, such as their first and last name.

Either way, once a suitable domain name has been chosen, webmasters should consider getting it trademarked themselves, especially if they are using it to help brand their business. With an official trademark, a webmaster has more legal power should another company try to take them to court. And since there’s no shortage of domain name bullies, (companies that try to steal profitable Domain names from smaller enterprises), a webmaster should use all legal avenues available to protect the rights of their business.

In conclusion, by checking whether or not a domain name has keywords that are part of a trademark, webmasters lessen the risk that they will have legal problems in the future. If there are problems, and a domain name arbitration proceeding does not rule in a webmaster’s favor, they can turn to The Domain Name Rights Coalition.

Don’t forget Submit your domain name to our Free Web Link directory! ;)


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Domain names (tld). domain name servers: the basics

January 21st, 2012 Seo blog in Seattle 1 comment

Technically, Domain names aren’t necessary to access a . This is because with or without them, all websites can be accessed by their corresponding IP address. What is an IP address? It is a 32-bit numerical identifier that indicates what machine a is on. The only problem is that for a human these numbers, (which come in a series of 4 octets), can be extremely hard to remember. This is why Domain names were created. With a domain name a person can access a through a word or phrase, which offers much more convenience than decimated octets.

In order for Domain names to work, they must use domain name servers, (also known as DNS). These are special computers that store data pertaining to Domain names and the IP addresses they point to. It does this through a process known as reverse mapping. What happens is after a domain name is entered, the domain name server will look up its corresponding IP address in a directory service. It will also correspond with other domain name services to see if they have ‘knowledge’ of the IP address. This process is known as a distributed database, since no ‘official’ entity is responsible for updating information on other domain name servers.

How can a computer be turned into a domain name server? It has to run DNS software. The most common DNS software is BIND, (which stands for Berkeley Internet Name Domain). This, (along with other types of DNS software), works in a hierarchal fashion. The beginning of the hierarchy contains the character ”. It is called the system’s root. Underneath the root there are the domain extension such as .com, .org, .net or .biz.

A domain name server must also have client computers to help conduct its operation. These client computers are called nameservers and resolvers. Nameservers are responsible for locating a domain name’s IP address. The resolvers, on the

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Domain names (tld). free domain names

January 18th, 2012 Seo blog in Seattle 1 comment

Without a domain name, a person does not have a suitable way to find a . The only problem is Domain names cost money. Granted, if a person is operating one or two sites, the cost of a domain name, (which ranges from $1.00 to $35), probably isn’t too steep. However, what if one is an avid marketer, making profit from hundreds of sites? Even the minimum in domain name fees can add up. This is why Internet marketing gurus might want to consider signing up for free Domain names. Three types of free domain name exist: third level Domain names, first level domain names with lesser used extensions and first level Domain names with traditional extensions.

The first type of free domain name is known as a third level domain name. This is a domain name that is commonly distributed by free web hosting companies or affiliate programs. Yet, there is a downside to this type of domain name. This downside involves the first level domain name, (usually the company’s name), having to be a part of the third level domain name. For example, consider a created with Geocities.

If a webmaster chooses ‘web hosting’ as their third level domain name, the following would be the syntax: Geocities.com/webhosting. Such a domain name is not very convenient for potential visitors, so webmasters may want to consider redirecting these types of URLs to other versions of free Domain names.

The second type of free domain name is a first level domain name that contains an extension that is not as popular in the Internet world. Examples are the types of free Domain names offered by Dot.tk or Free Domain.co. The extensions offered from these companies are .tk and .co.nr, respectively. These are far from a .com or a .net, but they are not as cumbersome to use as a third level domain name. The main key

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