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Ad Writing Best Practices. Write Better PPC Ads.

January 20th, 2012 Seo blog in Seattle 2 comments


Ad Writing Best Practices. Write Better PPC Ads.

  • Include the keyword in the title and description.
  • Make sure the title and description are relevant to all keywords.
  • Distinguish your product or service from competitors (e.g. “official store” or “free shipping” or “free webhosting”).
  • Choose a landing page (URL) other than the home page if it is more specific to the ad.
  • If you only provide service in certain areas, include your location (e.g. “SEO in Seattle”).

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