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Our blog posts tagged ‘engine

Domain names (tld). domain names 101

January 28th, 2012 Seo blog in Seattle Comments off

Without a name, websites are specified by an IP address. What is an IP address? It is an identifier that is used by computers or humans to determine the location of a server or website. However, for humans, an IP address, (which is expressed in a numerical format), can be difficult to remember. This is why Domain names were invented. With a name, a human can locate a website through more user-friendly words or phrases. And although numbers can be a part of a name, they usually do not make up all of it, like what is seen with an IP address.

In terms of format, Domain names have several parts. The first part is known as the URL, (which stands for Uniform Resource Locator). The URL tells the browser what the name is going to point to. This will usually be ‘http’, which means the browser can expect to locate a hypertext document. In layman’s terms this means webpage. In the rare cases the URL is not ‘http’ it may be ‘ftp’, which means file transfer protocol. A webmaster would opt to use ftp if they would like visitors to download files from their server.

The second part of the name will be "www," which stands for "World Wide Web." This phrase lets computers and humans know the site the name is pointing to is indeed from the Internet. It is followed by the actual name, which can be a combination of letters, numbers or phrases. A good name will be short, memorable and most importantly, search-engine friendly. In fact, good webmasters tend to concentrate more on a name’s effectiveness with SEO, (or Search Engine Optimization), than they do its creativity. To do this they make sure to choose a name that has a widely searched .

The final portion of the name has what is known as

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  • used computer LINKS Comments url name 2011 (2)

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Domain names (tld). is the .com overrated?

January 28th, 2012 Seo blog in Seattle Comments off

When it comes to name extensions, most people are familiar with .com. Because of this the average webmaster is scrambling to get the perfect .com name. Some may even forego registering a potential goldmine of a name in favor of getting a less popular .com. Yet, there are dozens of other Domain names available, some of which have gained popularity despite not being a .com. How can a webmaster determine if their site is going to be in such a league without the traditional .com? This article will explain how.

First, a webmaster needs to evaluate the purpose of their website. If their website is designed to simply direct people to an affiliate page, then it won’t really matter what extension it has, since they are only going to visit it once anyway. However, if a website is designed for repeat visits, people may not care about the site not having a .com. Sites that contain updated information, games and message boards tend to be the type of sites that get repeat visitors.

Secondly, webmasters need to consider the memorable nature of their name. If a webmaster is able to create a witty name hack, such as del.icio.us, and their content is good, it may not matter that they don’t have a .com. A good site that can allow a webmaster to register unconventional name extensions is New.net. This site offers extensions such as .love and .free. By looking at these extensions, webmasters can start pondering ideas for their own name hacks. If they need help, they can always type the word or letters used in the extension in a analyzer or search engine.

Thirdly, webmasters need to determine whether or not a name with an unconventional extension will rank higher in search engines than a name with a traditional one.


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Domain names (tld). domain name redirect services

January 26th, 2012 Seo blog in Seattle 1 comment

It’s no secret that a short, memorable name is what is needed to help visitors to a website. It also helps if the name contains keywords that are likely to rank high in search engines. So, what does a webmaster do if they are promoting an affiliate program or a website created from a free web hosting service such as Geocities? The most affordable answer lies in taking advantage of a name redirect service.

What is a name redirect service? It is one in which a long, cumbersome URL is ‘masked’ by a more memorable name. Instead of having to type in the longer URL, the website visitor would type in the new name. This name would then redirect to the original URL. The visitor would then see the original URL in their browser. However, most won’t pay that much attention.

Domain name redirect services can be free or paid. An example of a free service is Tiny URL. In order to use this service, all a person has to do is enter in whatever URL they need to have shortened. Tiny URL would then return a name that is much more convenient for website visitors. This URL would have ‘tiny url’ as part of the name followed by a number. An example is the following: tinyurl.com/3. Granted, it’s not perfect, but it is a lot better than what one would typically get with an affiliate program or a free web hosting service.

If a person wants a more customized name, they will need to use pay for a redirect service. One of the best is Namestick. The process for using Namestick is similar to Tiny URL except webmasters must first choose the name they want to use for their redirect. They can choose any name they wish, just like if they were getting it through their web host or a name company. Namestick even provides suggestions if a person’s desired name is taken. Once that is done,

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