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Avoid black practices (unethical marketing practices) in Search Engine Optimization.

July 14th, 2010 Seo blog in Seattle 1 comment
  • Inappropriate use of keywords
  • Inappropriate use of Meta tags
  • False content

Let’s be objective. Why have you spent your precious time and money putting up a website? Obviously so as to benefit from the sort of publicity the net has potential to provide you with. The main reason you have a website is so others can see it and know about you or your business. If you aren’t being seen then the primary point of putting up a website is lost completely.

Being advertised on a search engine is one of the most basic ways of inviting visitors into your site. But advertising yourself is not enough you also have to ensure you have the right amount of visibility which will get you noticed; a high ranking therefore is an absolute must. Search engine optimization is missing link between a good and a great business, it earns you customers, keeps your website well visited and makes your investment on the site a success.

While nobody dare deny the kind of benefits you are likely to reap from being ranked high on a search engine, a certain amount of decorum needs to be maintained even here. A number of unethical practices have recently become prevalent amongst those desperate to boost their rankings. While on first glance these might seem completely harmless to you it is important you recognize them for what they really are. The first step towards doing is spotting what YOU might be doing wrong. Following is a list to help you through your discovery:

Inappropriate use of keywords

Sooner or later you are bound to find out between you and the search engine, you are the one with the brain cells. But don’t go overboard with your discovery. Yes, you can fool the search engine with long strings of text into which you discreetly bury a gallon of keywords which have no relevance whatsoever with your site, but in the end you won’t be fooling the customers who will be finally using the links. Let’s face it, if the user is searching for “fish” or “fishing” he/she is most likely to not click on a site with a text like “boating fishing exotic animals site seeing great locations cruising Kuala Lumpur”. The irony is if someone is really searching for a subject related to your site’s material even then he/she is probably going to skip clicking on your link because the description betrays no clue as to what really the site is about.

Inappropriate use of Meta tags

First things first, if you are wondering what META tags are then they are the html code your website designer has used to create your webpage. They are also used to inform search engines as to what the keywords on the site are. So as is obvious by now certain ways of tampering with your META tags, certain ‘tricks’, let’s call them, might help you fool the search engine in ways very similar to described above. However, your brainwave won’t get you too far unfortunately because stupid though it is, even a search engine knows not to go by appearance alone when it comes to websites, so instead of depending on the META tags alone it usually also checks up the content!

False content

As a user you have probably come across a dozen sites which seem to have long strings of text which have nothing to do with the site as a whole and probably make no sense individually either. These are what are called ‘False content’; they are put up on a site only to use a few keywords which might get detected by a search engine. Needless to say such content is a complete obstacle in a good read and even if the overall look and feel of your site is A1 every visitor will get put off by these.

While no one is taking away the fact a good ranking is important it is probably also of some importance to gain it the right way. And tricking the visitor or disrupting their read is certainly not the way I would call right. Stick to making your website useful and make sure it has the right kind of ‘real’ content, once is done no one will be able to stop you from getting a high ranking with the search engines.

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Do You Need A Lot Of Bandwidth?. Hosting and Host.

Do You Need A Lot Of Bandwidth?. Hosting and Host.


Bandwidth, Bandwidth is used to describe the amount of data that can be transferred to or from the website or server, measured in bytes transferred over a prescribed period of time. This can be more accurately described as "Monthly Data Transfer." measures the volume of data transmitted over an internet, Not to be confused with internet (with lowercase i). The word Internet refers to all the computer networks worldwide that are connected together. TCP/IP is the de facto standard protocol set for Internet. connection. You have to know how much bandwidth you need while choosing hosting plans.

Be careful when someone claims they provide unlimited bandwidth or monthly transfer. Anyone claiming "Unlimited Bandwidth" is simply lying. There’s no such thing as "Unlimited Bandwidth".

I’ve never seen any broadband company offering an internet connection as "Unlimited Megabytes per Second." So, how could a web hosting company, which normally doesn’t even own its own access lines, claims to customers it will give them "Unlimited Bandwidth"?

Most of the time, high bandwidth sites on these "Unlimited" plans will be disconnected, and no refund given. Normally, the web hosting company will say the site violated its Acceptable Use Policy or Terms of Service.

Whenever you visit a site promoting "Unlimited Bandwidth" as one of the account features, be sure to visit the Acceptable Use Policy, or the Terms of Service. Read the fine text about the so-called "Unlimited" disclaimer.

When you first look for web hosting services (those who state clearly bandwidth offered), you have to make your best estimation and watch your usage carefully in the first few months. Take these factors into consideration while estimating.

**How many users will access your web site?

**How many pages to be access?

**How big are the graphic and HTML, HTML (Hypertext Markup Language) is the predominant markup language for web pages. It provides a means to describe the structure of text-based information in a document. files?

Large audio/video files, computer programs, and file, A file is a collection of information that a computer uses. It is always in a particular format and almost all information in a computer must be in a file. There are many different types of files: music files, data files, text files, program files to name a few. For example. if you create a Microsoft Excel document, the file is saved so that Microsoft Excel can open it and read it. Files are generally made up of the filename and the extension. downloads require more bandwidth. Flash web sites use tons of bandwidth. Virtual Reality (VR) and full-length three-dimensional audio/visual presentations require the most bandwidth of all.

Though it is not accurate, but still gives you something to work with until your site has been online, Tha state of a computer when it is connected to the network and communicate with other machines. for a while and actual traffic statistics have been generated.

Don’t fall for the unlimited bandwidth trap some companies throw at you.


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Categories: web hosting services

Domain names (tld). avoiding trademark infringement when choosing a domain name

Many webmasters erroneously believe just because their domain registrar says a particular domain is ‘available’ it truly is. This is not necessarily so. Even if a domain is physically available, it may not legally be open for use. Why? It’s because there might already be a company has the rights to the keywords used within the domain .

If this happens yet the webmaster claims the domain anyway, they are at risk of losing it through a domain arbitration proceeding. They could even be charged with trademark/copyright infringement if things get really ugly. For this reason it’s best to make sure the keywords used in a domain aren’t protected for someone else. This article will explain how webmasters can make such a determination.

First, webmasters need to check and see if their chosen domain resembles any existing trademark is on the books. They will want to do this before actually investing any money in the domain . To search existing trademarks, webmasters can visit the website of the U.S. Patent and Trademark Office which is USPTO.gov. From here they can search a database contains current trademarks as well as those are pending.

If a domain is similar to a registered or pending trademark, webmasters need to evaluate whether the domain is still worth taking. Usually, if a site is not selling the same types of merchandise or services the other business is selling and the trademark is not popular, a webmaster probably won’t get into legal trouble if they decide to go on and register the domain . To be completely sure, webmasters can run the domain by a trademark attorney. It shouldn’t cost too much for an hour consultation.

Of course, if


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