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Our blog posts tagged ‘keyword

Domain names (tld). domain name hacks

February 1st, 2012 Seo blog in Seattle No comments

Traditional Domain names consist of a word or phrase that describes a website followed by an extension. Extensions can be .com, .net or country-based such as .fr or .jp. So, if this is the case, how can Domain names like blo.gs or del.icio.us exist? It’s because a domain name doesn’t have to follow a traditional format. When it is created in the manner demonstrated above, it is called a domain name hack. With a domain name hack, a domain name spells out a ‘word’ by using a combination of periods and less popular country-based or state-based extensions.

Now, if you think a domain name hack is a simply a trick created by spammers and/or webmasters with no life, think again. Yahoo obtained the rights to both blo.gs and del.icio.us, despite their unusual-looking format. There are also popular organizations that are actually known by domain name hacks. Examples include who.is, (a site that lets a webmaster know the specifics behind a domain name and their associated website), and whocalled.us, (a site that allows consumers to list the numbers of telemarketers). Even other countries use domain name hacks in their own languages. Consider Germany’s popular Schokola.de, (which means chocolate in English).

So, does this mean webmasters should consider using domain name hacks? The answer is it depends. It is important to remember that while domain name hacks are witty, many of them can be inconvenient for web surfers. Some may even wonder if the site is legitimate, since the most common extensions are .com, .net, .org and .biz. However, since there are domain name hacks that still receive a healthy amount of traffic, it is possible that website visitors might overlook how a domain name hack is titled if the site it is pointing to proves to be worthwhile. There is also the option of having a second more normal-looking domain name point to a domain name hack. This

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Domain names (tld). local marketing with geodomains

January 29th, 2012 Seo blog in Seattle No comments

A webmaster increases their chances of getting a high search engine listing by including a popular keyword in their domain name. However, if a keyword is too popular, including it in a domain name means nothing, even if the website it’s pointing to is also optimized. This is why most Internet marketing gurus suggest that Domain names as well as their corresponding websites use more specific keywords that aren’t as competitive. One of the best ways to do this is to include keywords based on geography. When such a keyword is used in a domain name, it is known as a geodomain.

Geodomains are highly used in the tourism industry. For example, if a person visits Maryland.com, they will see a site that offers information on what a tourist can do if they are planning a trip to Maryland. However, this should not dissuade other markets from centering in on a geodomain. As long as a product or service can be distributed outside of the webmaster’s location, they should not be afraid to use geodomains that target national or even international audiences.

This is not to say that geodomain marketing isn’t better for some industries than it is for others. Why? It’s because the areas that live in have their own cultural and sociological needs. Even if one markets in their own country, living in one state or province may not have as much of a demand for a particular product or service. For example, consider a website that is marketing private boats. If they use a geodomain that encompasses an area that is lower-income, naturally, their efforts won’t result in many sales. This is why it’s very important that webmasters investigate the general characteristics associated with the location they would like to create a geodomain for.

So, how can a person find a geodomain name?

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Domain names (tld). domain names 101

January 28th, 2012 Seo blog in Seattle No comments

Without a domain name, websites are specified by an IP address. What is an IP address? It is an identifier that is used by computers or humans to determine the location of a server or website. However, for humans, an IP address, (which is expressed in a numerical format), can be difficult to remember. This is why Domain names were invented. With a domain name, a human can locate a website through more user-friendly words or phrases. And although numbers can be a part of a domain name, they usually do not make up all of it, like what is seen with an IP address.

In terms of format, Domain names have several parts. The first part is known as the URL, (which stands for Uniform Resource Locator). The URL tells the browser what the domain name is going to point to. This will usually be ‘http’, which means the browser can expect to locate a hypertext document. In layman’s terms this means webpage. In the rare cases the URL is not ‘http’ it may be ‘ftp’, which means file transfer protocol. A webmaster would opt to use ftp if they would like visitors to download files from their server.

The second part of the domain name will be "www," which stands for "World Wide Web." This phrase lets computers and humans know the site the domain name is pointing to is indeed from the Internet. It is followed by the actual domain name, which can be a combination of letters, numbers or phrases. A good domain name will be short, memorable and most importantly, search-engine friendly. In fact, good webmasters tend to concentrate more on a domain name’s effectiveness with SEO, (or Search Engine Optimization), than they do its creativity. To do this they make sure to choose a domain name that has a widely searched keyword.

The final portion of the domain name has what is known as

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