Ad Writing Best Practices. Write Better PPC Ads.
January 20th, 2012
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Ad Writing Best Practices. Write Better PPC Ads.
- Include the keyword in the title and description.
- Make sure the title and description are relevant to all keywords.
- Distinguish your product or service from competitors (e.g. “official store” or “free shipping” or “free webhosting”).
- Choose a landing page (URL) other than the home page if it is more specific to the ad.
- If you only provide service in certain areas, include your location (e.g. “SEO in Seattle”).
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Tags: best practices for writing ppc ads, free shipping, ppc, Search Engine Optimization, ppc ad writing best practises, best practices, ppc ad writing best practices, Seattle, SEO, search engine ads, Useful, landing page
Categories: Search Engine Optimization, Useful
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