Seo blog in Seattle.

When it comes to domain name extensions, most people are familiar with .com. Because of this the average webmaster is scrambling to get the perfect .com domain name. Some may even forego registering a potential goldmine of a domain name in favor of getting a less popular .com. Yet, there are dozens of other Domain names available, some of which have gained popularity despite not being a .com. How can a webmaster determine if their site is going to be in such a league without the traditional .com? This article will explain how.

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Search engine optimization can be done in many ways, but some of these are considered unethical. If used, this may result in a ban on your website or can even invite several other penalties from the search engine authorities. More than helping you to raise the rank for your website in search engines, some such strategies can spell plain disaster instead. So it is important to know what to avoid while optimizing your website for search engine rankings.

Text in graphics

Text inside images and graphics cannot be tracked by search engines. So even if you use significant keywords and relevant texts within the graphics, it fails to contribute to search engine positioning in any way. Information, words and texts should be placed in a way such that the search engines can easily identify them and thereby give your website a better rank for those search results. More the text in graphics in a webpage, lesser its chances of being noticed and getting good rank in search engines. Failing to identify graphic texts, the search engines often deduce these as blank web-pages. Homepages are classic examples of this, they being graphic intensive and incorporating texts in images.

Moving a page having a PR

Moving a webpage means making it lose its Page Rank (PR) until Google indexes it next. So if you are to shift the page, redirect its original URL to the new page, mentioning whether the translocation is temporary or for good.

Dead ends

Every webpage must have a link exit, a way out of that page. No webpage should be a closed road.

Artificially increase a page’s keyword density

Stuffing a webpage with unnecessary words in order to heighten its keyword density is a major unethical attempt, which leads to severe penalizations at times. When ALT tags are stuffed with keywords, users do not get to view it and that is precisely what is held as a wrong strategy towards search engine optimization. So fend it off.

Using hidden text or links

Hiding texts and links from the users’ view is yet another significant red-flag point for search engine optimizers. Only those texts and links that are clearly viewable should be used.

Links from link farms and non-relevant sites

When you are using other related links in your webpage, it is best to ensure that they are of relevant sites and not of FFA sites or link farms. One simple way is to use links from pages that do not have many other links , from websites having the same theme and content as yours or from those that complement yours.

Unnatural links

Natural links always have an edge over unnatural links when it comes to positions in search engines, because the latter prefer linking to be ‘natural’—to appear spontaneous, as if they are natural results of a business deal. To do away with unnatural linking, avoid too many links at a time, avoid links all coming from link pages, avoid all reciprocal links and all links having a high PR 95 or above). This way you can save throwing an impression that you bought the links .

Using the same text in all incoming links

If every website that links back to you bears the same text on the link description, it is considered unnatural. More natural is to allow some percent of the site’s name in the text and the rest a wide range of description. This link text description plays a crucial role in determining the site/page rank. So it is surely advisable to carry this in mind while you fix your preferred link text description in your website.

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Google Page rank? It is a known fact that Google assigns every single website page a Google Page Rank , which is based on a complicated mathematical algorithm. Pages are ranked on a scale with zero as the lowest and ten as the highest. Interlinking of websites – external as well as inter – holds value so far as Page Rank is concerned.

If the site X links to the site Y, the latter gets credited with a percentage of Site X’s Page Rank which kind of gets passed cover to it. The Site X loses nothing so far as Page Rank is concerned – unless and until the link is to a bad neighborhood or a banned area.

An example to understand the situation better. Site X had a Page Rank of 5, there were only 2 outbound links to Site X. One of the outbound Links was intended to brand new Site Y. Brand new Site Y had 4 outgoing links, with NO other Incoming Links, apart from the one from Site X. Google awarded Site Y a Page Rank of 5.

From this example in real life, it is evident that fewer outbound links on a per page basis means a higher Page Rank.

If Site X in the above example had a huge amount of outgoing links on the page, in that case the percentage of Page Rank passed would have been smaller and the New Site Y would have received a lower rank than the equal rank that was passed.

Things to avoid

While engaging in reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn’t like pornography sites, gambling sites and Link Farms that have thousands of links on them. Unless that is your business, don’t link to any of those types of sites.

You can lose Page Rank and Search Engine Results if you link to sites that are considered Bad Neighborhoods or are Banned. Be alert and make sure you check before linking. Though sometimes you may not be "punished", you won’t be gaining any benefits and the loss in PR of your site is not at all worth it.

Be aware of which sites the outbound links are linking your site to. Check your outbound links from time to time, ensuring that they are:

1) Still an active website
2) Still a resource for the reason you linked to them in the first place
3) They have not changed formats or the theme and continue to be a quality site.

Page Rank improves over time. Though not very often, Google does update the Page Rank, once in say every four to eight months. So link exchange with like-themed sites or quality sites is the best possible SEO strategy.

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