Seo blog in Seattle.

Search engine optimization can be done in many ways, but some of these are considered unethical. If used, this may result in a ban on your website or can even invite several other penalties from the search engine authorities. More than helping you to raise the rank for your website in search engines, some such strategies can spell plain disaster instead. So it is important to know what to avoid while optimizing your website for search engine rankings.

Text in graphics

Text inside images and graphics cannot be tracked by search engines. So even if you use significant keywords and relevant texts within the graphics, it fails to contribute to search engine positioning in any way. Information, words and texts should be placed in a way such that the search engines can easily identify them and thereby give your website a better rank for those search results. More the text in graphics in a webpage, lesser its chances of being noticed and getting good rank in search engines. Failing to identify graphic texts, the search engines often deduce these as blank web-pages. Homepages are classic examples of this, they being graphic intensive and incorporating texts in images.

Moving a page having a PR

Moving a webpage means making it lose its Page Rank (PR) until Google indexes it next. So if you are to shift the page, redirect its original URL to the new page, mentioning whether the translocation is temporary or for good.

Dead ends

Every webpage must have a link exit, a way out of that page. No webpage should be a closed road.

Artificially increase a page’s keyword density

Stuffing a webpage with unnecessary words in order to heighten its keyword density is a major unethical attempt, which leads to severe penalizations at times. When ALT tags are stuffed with keywords, users do not get to view it and that is precisely what is held as a wrong strategy towards search engine optimization. So fend it off.

Using hidden text or links

Hiding texts and links from the users’ view is yet another significant red-flag point for search engine optimizers. Only those texts and links that are clearly viewable should be used.

Links from link farms and non-relevant sites

When you are using other related links in your webpage, it is best to ensure that they are of relevant sites and not of FFA sites or link farms. One simple way is to use links from pages that do not have many other links , from websites having the same theme and content as yours or from those that complement yours.

Unnatural links

Natural links always have an edge over unnatural links when it comes to positions in search engines, because the latter prefer linking to be ‘natural’—to appear spontaneous, as if they are natural results of a business deal. To do away with unnatural linking, avoid too many links at a time, avoid links all coming from link pages, avoid all reciprocal links and all links having a high PR 95 or above). This way you can save throwing an impression that you bought the links .

Using the same text in all incoming links

If every website that links back to you bears the same text on the link description, it is considered unnatural. More natural is to allow some percent of the site’s name in the text and the rest a wide range of description. This link text description plays a crucial role in determining the site/page rank. So it is surely advisable to carry this in mind while you fix your preferred link text description in your website.

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When it comes to domain name extensions, most people are familiar with .com. Because of this the average webmaster is scrambling to get the perfect .com domain name. Some may even forego registering a potential goldmine of a domain name in favor of getting a less popular .com. Yet, there are dozens of other Domain names available, some of which have gained popularity despite not being a .com. How can a webmaster determine if their site is going to be in such a league without the traditional .com? This article will explain how.

First, a webmaster needs to evaluate the purpose of their website. If their website is designed to simply direct people to an affiliate page, then it won’t really matter what extension it has, since they are only going to visit it once anyway. However, if a website is designed for repeat visits, people may not care about the site not having a .com. Sites that contain updated information, games and message boards tend to be the type of sites that get repeat visitors.

Secondly, webmasters need to consider the memorable nature of their domain name. If a webmaster is able to create a witty domain name hack, such as del.icio.us, and their content is good, it may not matter that they don’t have a .com. A good site that can allow a webmaster to register unconventional domain name extensions is New.net. This site offers extensions such as .love and .free. By looking at these extensions, webmasters can start pondering ideas for their own domain name hacks. If they need help, they can always type the word or letters used in the extension in a keyword analyzer or search engine.

Thirdly, webmasters need to determine whether or not a domain name with an unconventional extension will rank higher in search engines than a domain name with a traditional one.

It’s no secret that a short, memorable domain name is what is needed to help visitors to a website. It also helps if the domain name contains keywords that are likely to rank high in search engines. So, what does a webmaster do if they are promoting an affiliate program or a website created from a free web hosting service such as Geocities? The most affordable answer lies in taking advantage of a domain name redirect service.

What is a domain name redirect service? It is one in which a long, cumbersome URL is ‘masked’ by a more memorable domain name. Instead of having to type in the longer URL, the website visitor would type in the new domain name. This domain name would then redirect to the original URL. The visitor would then see the original URL in their browser. However, most won’t pay that much attention.

Domain name redirect services can be free or paid. An example of a free service is Tiny URL. In order to use this service, all a person has to do is enter in whatever URL they need to have shortened. Tiny URL would then return a domain name that is much more convenient for website visitors. This URL would have ‘tiny url’ as part of the domain name followed by a number. An example is the following: tinyurl.com/3. Granted, it’s not perfect, but it is a lot better than what one would typically get with an affiliate program or a free web hosting service.

If a person wants a more customized domain name, they will need to use pay for a redirect service. One of the best is Namestick. The process for using Namestick is similar to Tiny URL except webmasters must first choose the domain name they want to use for their redirect. They can choose any domain name they wish, just like if they were getting it through their web host or a domain name company. Namestick even provides suggestions if a person’s desired domain name is taken. Once that is done,

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