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Our blog posts tagged ‘Search Engine Optimization

Do Not Drop Your WebSite Off the Search Engine Results. Spam, Frames, Invisible Text etc.

January 24th, 2012 Seo blog in Seattle 2 comments
  1. Don’t Spam
  2. Don’t Use Frames
  3. Don’t Have Pages Under Construction
  4. Never use Sneaky Tricks like Invisible Text

Do Not Let The Search Engines Drop Your Website.

For websites, their ranking on the major Search Engines is one of the most vitally important factors. Why this is so important is because when websites rank high on the Search Engines, there is a flood of targeted web traffic from visitors, absolutely free, who are looking for information or products. So, it goes without saying that all those kinds of activity should be avoided at all costs that might hurt a website’s chance of achieving a premium listing. Here are some issues that websites should avoid, at any cost, if they are eager to optimize their rankings with the major Search Engines.

1 Do Not Spam

No major search engine indexes websites for too long, if they are found to engage in spamming. What’s more, from time to time, Search Engines revise the way they define "search engine spam", so it would be worthwhile, both as a visitor and a website owner, to educate yourself and stay updated with the definition of spamming by the major Search Engines. Search Engines often blacklist websites that practice spamming, which means you don’t get off by simply not getting indexed but you might also get your website blacklisted for life.

2 Do Not Use Frames

Search engine spiders crawling the web do not respond well to websites using frames and frequently miss many of the pages that are listed within the website.

3 Do Not Have Pages Under Construction

Make sure when you submit your URL to the Search Engines to get indexed, that you do not have pages still under . Search Engines as a rule don’t like to list pages that are yet under . So, always complete them before you submit your websites for indexing. Also, never use the phrase "Under Construction" on your pages that are unfinished! It does not create a good impression.

4 Never use Sneaky Tricks like Invisible Text

Do not use invisible text stuffed with keywords to try and boost your SE rankings. It may not be apparent to your viewers that you are using invisible text, but the search engine spiders will detect it and may even blacklist your website. Play fair and safe and always go by the rules.

These are just a few of the most often used suggestions to keep your web pages indexed by the Search Engines. However, these rules are not exhaustive. There are others that also matter a lot. The idea is to be informed and educated. And it is always a good idea to believe and accept that the Search Engines are, and will always be, smarter than you.

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Search Engine Optimization. Tips on best SEO. Optimize Your Website.

January 23rd, 2012 Seo blog in Seattle Comments off

Launching a website and maintaining it isn’t a big deal. You can learn and keep updating yourself about various aspects of a website through the vast resources present in the internet any time. So practically, in no time and with minimum efforts, you end up having a great website with good content and eye-catching graphics. But what do you do next? How do you ensure that people visit your site?

You cannot assume that every single web-user around the world will know how great your site is just as much as you do. The cyberspace is infested with numerous websites, many similar to yours as well. And each claims to offer something unique. There is a website for every thing you can think of. Name any type of business and you have a website to its name for sure. When such is the competition, how do you plan to make your mark and outshine the rest?

The key question — how do you bring the internet traffic to your website?

Web-users know it all too well that whatever they need to find, they will get it in the search . The latter is one highly user-friendly internet tool that bridges the gap between the users’ search for a particular thing and the website that offers just that. To find what you want, you just need to think of words or phrases that relates to your need. Say for example you are doing a research on the Christmas festival. Then you just need to type in keywords like “Christmas origins”, “Christmas customs” or “Christmas celebrations” et al. The clever search engine immediately lays out an exhaustive list of websites on Christmas right before you.
But it is known to all that the websites which feature at the top of the search engine result page, get the highest number of clicks and visitors. There is enormous competition to reach the top positions in the search , so that visitors get to see your website displayed first as the best among many others. Getting the top ranks is, however, not easy. You are to know a lot about Search engine optimization in order to get there.

Here comes the most vital question now — what is Search engine optimization? If you are told that Search engine optimization is easy and simple, it may sound a little baleful. Nevertheless, it is somewhat true. Following the few following tips will surely help you with your Search engine optimization. These tips, if used, will not only help you achieve a high listing in the search for your site, but will also ensure more internet traffic to it:

Simple, easy to spell keywords

Internet being a fast-paced medium, its users are impatient and do not stick to one thing for long. They hardly bother to look at the bottom or next page of a search engine results page. They also do not use well-thought-out keywords , at least never in their first search. So you need to keep the keywords of your site as simple and easy as possible. And even if your use commonly misspelled keywords , you should balance it well with all probable spellings of the same word to maximize traffic flow into your site. Complex and long keywords or words having unusual spellings do not get typed often in the search . Hence, it is always a good bet to stick to short, simple and easy-to-spell keywords on your site.

Lots of links

The more the links on your site, the better. search appreciate and recognize links. So give as many links as possible in your site—both internal links that link the various web-pages within your site and external links that link to other websites.

Lots of content

Content plays a vital role when it comes to ranking high in search . A good lot of keyword-rich content is always conducive to high listing. The search rank websites based on their content proportion. So you should keep lots of content in your site and maximize chances of keyword inclusion in that. Remember, however, keywords alone do not count. Content is just as much essential, precisely because search do not give a high rank to websites which are rich in keywords and scarce on content. So incorporate sufficient content and even if it is not of the best kind, search would excuse that.

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Avoid black practices (unethical marketing practices) in Search Engine Optimization.

January 22nd, 2012 Seo blog in Seattle 1 comment
  • Inappropriate use of keywords
  • Inappropriate use of Meta tags
  • False content

Let’s be objective. Why have you spent your precious time and money putting up a website? Obviously so as to benefit from the sort of publicity the net has potential to provide you with. The main reason you have a website is so that others can see it and know about you or your business. If you aren’t being seen then the primary point of putting up a website is lost completely.

Being advertised on a search engine is one of the most basic ways of inviting visitors into your site. But advertising yourself is not enough you also have to ensure that you have the right amount of visibility which will get you noticed; a high ranking therefore is an absolute must. Search engine optimization is that missing link between a good and a great business, it earns you customers, keeps your website well visited and makes your investment on the site a success.

While nobody dare deny the kind of benefits you are likely to reap from being ranked high on a search engine, a certain amount of decorum needs to be maintained even here. A number of unethical practices have recently become prevalent amongst those desperate to boost their rankings. While on first glance these might seem completely harmless to you it is important that you recognize them for what they really are. The first step towards doing that is spotting what YOU might be doing wrong. Following is a list to help you through your discovery:

Inappropriate use of keywords

Sooner or later you are bound to find out that between you and the search engine, you are the one with the brain cells. But don’t go overboard with your discovery. Yes, you can fool the search engine with long strings of text into which you discreetly bury a gallon of keywords which have no relevance whatsoever with your site, but in the end you won’t be fooling the customers who will be finally using the links. Let’s face it, if the user is searching for “fish” or “fishing” he/she is most likely to not click on a site with a text like “boating fishing exotic animals site seeing great locations cruising Kuala Lumpur”. The irony is that if someone is really searching for a subject related to your site’s material even then he/she is probably going to skip clicking on your link because the description betrays no clue as to what really the site is about.

Inappropriate use of Meta tags

First things first, if you are wondering what META tags are then they are the html code that your website designer has used to create your webpage. They are also used to inform search as to what the keywords on the site are. So as is obvious by now certain ways of tampering with your META tags, certain ‘tricks’, let’s call them, might help you fool the search engine in ways very similar to that described above. However, your brainwave won’t get you too far unfortunately because stupid though it is, even a search engine knows not to go by appearance alone when it comes to websites, so instead of depending on the META tags alone it usually also checks up the content!

False content

As a user you have probably come across a dozen sites which seem to have long strings of text which have nothing to do with the site as a whole and probably make no sense individually either. These are what are called ‘False content’; they are put up on a site only to use a few keywords which might get detected by a search engine. Needless to say such content is a complete obstacle in a good read and even if the overall look and feel of your site is A1 every visitor will get put off by these.

While no one is taking away the fact that a good ranking is important it is probably also of some importance to gain it the right way. And tricking the visitor or disrupting their read is certainly not the way I would call right. Stick to making your website useful and make sure it has the right kind of ‘real’ content, once that is done no one will be able to stop you from getting a high ranking with the search .

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