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Do Not Drop Your WebSite Off the Search Engine Results. Spam, Frames, Invisible Text etc.

January 24th, 2012 Seo blog in Seattle 2 comments
  1. Don’t Spam
  2. Don’t Use Frames
  3. Don’t Have Pages Under Construction
  4. Never use Sneaky Tricks like Invisible Text

Do Not Let The Search Engines Drop Your Website.

For websites, their ranking on the major Search Engines is one of the most vitally important factors. Why this is so important is because when websites rank high on the Search Engines, there is a flood of targeted web traffic from visitors, absolutely free, who are looking for information or products. So, it goes without saying that all those kinds of activity should be avoided at all costs that might hurt a website’s chance of achieving a premium listing. Here are some issues that websites should avoid, at any cost, if they are eager to optimize their rankings with the major Search Engines.

1 Do Not Spam

No major search engine indexes websites for too long, if they are found to engage in spamming. What’s more, from time to time, Search Engines revise the way they define "search engine spam", so it would be worthwhile, both as a visitor and a website owner, to educate yourself and stay updated with the definition of spamming by the major Search Engines. Search Engines often blacklist websites that practice spamming, which means you don’t get off by simply not getting indexed but you might also get your website blacklisted for life.

2 Do Not Use Frames

Search engine spiders crawling the web do not respond well to websites using frames and frequently miss many of the pages that are listed within the website.

3 Do Not Have Pages Under Construction

Make sure when you submit your URL to the Search Engines to get indexed, that you do not have pages still under construction. Search Engines as a rule don’t like to list pages that are yet under construction. So, always complete them before you submit your websites for indexing. Also, never use the phrase "Under Construction" on your pages that are unfinished! It does not create a good impression.

4 Never use Sneaky Tricks like Invisible Text

Do not use invisible text stuffed with keywords to try and boost your SE rankings. It may not be apparent to your viewers that you are using invisible text, but the search engine spiders will detect it and may even blacklist your website. Play fair and safe and always go by the rules.

These are just a few of the most often used suggestions to keep your web pages indexed by the Search Engines. However, these rules are not exhaustive. There are others that also matter a lot. The idea is to be informed and educated. And it is always a good idea to believe and accept that the Search Engines are, and will always be, smarter than you.

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Domain names (tld). avoiding trademark infringement when choosing a domain name

January 24th, 2012 Seo blog in Seattle Comments off

Many webmasters erroneously believe that just because their domain name registrar says a particular domain name is ‘available’ that it truly is. This is not necessarily so. Even if a domain name is physically available, it may not legally be open for use. Why? It’s because there might already be a company that has the rights to the keywords used within the domain name.

If this happens yet the webmaster claims the domain name anyway, they are at risk of losing it through a domain name arbitration proceeding. They could even be charged with trademark/copyright infringement if things get really ugly. For this reason it’s best to make sure the keywords used in a domain name aren’t protected for someone else. This article will explain how webmasters can make such a determination.

First, webmasters need to check and see if their chosen domain name resembles any existing trademark that is on the books. They will want to do this before actually investing any money in the domain name. To search existing trademarks, webmasters can visit the website of the U.S. Patent and Trademark Office which is USPTO.gov. From here they can search a database that contains current trademarks as well as those that are pending.

If a domain name is similar to a registered or pending trademark, webmasters need to evaluate whether the domain name is still worth taking. Usually, if a site is not selling the same types of merchandise or services that the other business is selling and the trademark is not popular, a webmaster probably won’t get into legal trouble if they decide to go on and register the domain name. To be completely sure, webmasters can run the domain name by a trademark attorney. It shouldn’t cost too much for an hour consultation.

Of course, if a webmaster would prefer zero percent risk, they can simply try to think of another domain name. When they go about doing this, they need to be more generic and less creative in what they come up with. Using search engine keywords for a domain name is one such strategy. Webmasters can also look into using dictionary terms. If all else fails they can take a generic term and combine it with a term that is less likely to be taken, such as their first and last name.

Either way, once a suitable domain name has been chosen, webmasters should consider getting it trademarked themselves, especially if they are using it to help brand their business. With an official trademark, a webmaster has more legal power should another company try to take them to court. And since there’s no shortage of domain name bullies, ( that try to steal profitable Domain names from smaller enterprises), a webmaster should use all legal avenues available to protect the rights of their business.

In conclusion, by checking whether or not a domain name has keywords that are part of a trademark, webmasters lessen the risk that they will have legal problems in the future. If there are problems, and a domain name arbitration proceeding does not rule in a webmaster’s favor, they can turn to The Domain Name Rights Coalition.

Don’t forget Submit your domain name to our Free Web Link directory! ;)


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Search Engine Optimization. Tips on best SEO. Optimize Your Website.

January 23rd, 2012 Seo blog in Seattle Comments off

Launching a website and maintaining it isn’t a big deal. You can learn and keep updating yourself about various aspects of a website through the vast resources present in the any time. So practically, in no time and with minimum efforts, you end up having a great website with good content and eye-catching graphics. But what do you do next? How do you ensure that people visit your site?

You cannot assume that every single web-user around the world will know how great your site is just as much as you do. The cyberspace is infested with numerous websites, many similar to yours as well. And each claims to offer something unique. There is a website for every thing you can think of. Name any type of business and you have a website to its name for sure. When such is the competition, how do you plan to make your mark and outshine the rest?

The key question — how do you bring the traffic to your website?

Web-users know it all too well that whatever they need to find, they will get it in the search engines. The latter is one highly user-friendly tool that bridges the gap between the users’ search for a particular thing and the website that offers just that. To find what you want, you just need to think of words or phrases that relates to your need. Say for example you are doing a research on the Christmas festival. Then you just need to type in keywords like “Christmas origins”, “Christmas customs” or “Christmas celebrations” et al. The clever search engine immediately lays out an exhaustive list of websites on Christmas right before you.
But it is known to all that the websites which feature at the top of the search engine result page, get the highest number of clicks and visitors. There is enormous competition to reach the top positions in the search engines, so that visitors get to see your website displayed first as the best among many others. Getting the top ranks is, however, not easy. You are to know a lot about Search engine optimization in order to get there.

Here comes the most vital question now — what is Search engine optimization? If you are told that Search engine optimization is easy and simple, it may sound a little baleful. Nevertheless, it is somewhat true. Following the few following tips will surely help you with your Search engine optimization. These tips, if used, will not only help you achieve a high listing in the search engines for your site, but will also ensure more traffic to it:

Simple, easy to spell keywords

Internet being a fast-paced medium, its users are impatient and do not stick to one thing for long. They hardly bother to look at the bottom or next page of a search engine results page. They also do not use well-thought-out keywords , at least never in their first search. So you need to keep the keywords of your site as simple and easy as possible. And even if your use commonly misspelled keywords , you should balance it well with all probable spellings of the same word to maximize traffic flow into your site. Complex and long keywords or words having unusual spellings do not get typed often in the search engines. Hence, it is always a good bet to stick to short, simple and easy-to-spell keywords on your site.

Lots of links

The more the links on your site, the better. search engines appreciate and recognize links. So give as many links as possible in your site—both internal links that link the various web-pages within your site and external links that link to other websites.

Lots of content

Content plays a vital role when it comes to ranking high in search engines. A good lot of keyword-rich content is always conducive to high listing. The search engines rank websites based on their content proportion. So you should keep lots of content in your site and maximize chances of keyword inclusion in that. Remember, however, keywords alone do not count. Content is just as much essential, precisely because search engines do not give a high rank to websites which are rich in keywords and scarce on content. So incorporate sufficient content and even if it is not of the best kind, search engines would excuse that.

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