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Our blog posts tagged ‘SEO

Google Webmaster Tools

January 29th, 2012 Seo blog in Seattle 1 comment

Google Webmaster Tools

logo google Google Webmaster Tools free

Enable easy discovery of your website with Google Webmaster Tools. Submitting your website’s sitemap to Google is a free and easy way to inform Google of the architecture of your site and allows for prioritization of your key web pages.

Google Webmaster Tools is a important resource for any website owner. It’s designed to inform webmasters about how Google bot is interacting with their website. Google Webmaster Tools gives detailed information on broken links, popular keywords and how often Google is stopping by. It’s Googles way of giving website owners the information that they need to be successful. Google’s Webmaster Tools provide you with a free and easy way to make your site more Google-friendly. Using Google Webmaster Tools, you can:

Google Webmaster Tools offer you:

  • Get Google’s view of your website, and diagnose potential problems. See how Google crawls and indexes your site and learn about specific problems Google is having accessing it.
  • See how your site is performing. Learn which queries drive traffic to your site, and see exactly how users arrive there.
  • Share info with Google to help Google crawl your site better. Tell Google about your pages: which ones are most important to you and how often they change.
  • Get started today — it’s free! It’s an easy and free way to have a more interactive experience with Google.

Sign Up Google Webmaster Tools, it’s free tool!

Useful video – Matt Cutts Discusses Webmaster Tools:

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Categories: Free, Online SEO Tools, Useful

Domain names (tld). domain names 101

January 28th, 2012 Seo blog in Seattle Comments off

Without a domain name, websites are specified by an IP address. What is an IP address? It is an identifier that is used by computers or humans to determine the location of a server or website. However, for humans, an IP address, (which is expressed in a numerical format), can be difficult to remember. This is why Domain names were invented. With a domain name, a human can locate a website through more user-friendly words or phrases. And although numbers can be a part of a domain name, they usually do not make up all of it, like what is seen with an IP address.

In terms of format, Domain names have several parts. The first part is known as the URL, (which stands for Uniform Resource Locator). The URL tells the browser what the domain name is going to point to. This will usually be ‘http’, which means the browser can expect to locate a hypertext document. In layman’s terms this means webpage. In the rare cases the URL is not ‘http’ it may be ‘ftp’, which means file transfer protocol. A webmaster would opt to use ftp if they would like visitors to files from their server.

The second part of the domain name will be "www," which stands for "World Wide Web." This phrase lets computers and humans know the site the domain name is pointing to is indeed from the Internet. It is followed by the actual domain name, which can be a combination of letters, numbers or phrases. A good domain name will be short, memorable and most importantly, search-engine friendly. In fact, good webmasters tend to concentrate more on a domain name’s effectiveness with SEO, (or Search Engine Optimization), than they do its creativity. To do this they make sure to choose a domain name that has a widely searched keyword.

The final portion of the domain name has what is known as

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Do Not Drop Your WebSite Off the Search Engine Results. Spam, Frames, Invisible Text etc.

January 24th, 2012 Seo blog in Seattle 2 comments
  1. Don’t Spam
  2. Don’t Use Frames
  3. Don’t Have Pages Under Construction
  4. Never use Sneaky Tricks like Invisible Text

Do Not Let The Search Engines Drop Your Website.

For websites, their ranking on the major Search Engines is one of the most vitally important factors. Why this is so important is because when websites rank high on the Search Engines, there is a flood of targeted web traffic from visitors, absolutely free, who are looking for information or products. So, it goes without saying that all those kinds of activity should be avoided at all costs that might hurt a website’s chance of achieving a premium listing. Here are some issues that websites should avoid, at any cost, if they are eager to optimize their rankings with the major Search Engines.

1 Do Not Spam

No major search engine indexes websites for too long, if they are found to engage in spamming. What’s more, from time to time, Search Engines revise the way they define "search engine spam", so it would be worthwhile, both as a visitor and a website owner, to educate yourself and stay updated with the definition of spamming by the major Search Engines. Search Engines often blacklist websites that practice spamming, which means you don’t get off by simply not getting indexed but you might also get your website blacklisted for life.

2 Do Not Use Frames

Search engine spiders crawling the web do not respond well to websites using frames and frequently miss many of the pages that are listed within the website.

3 Do Not Have Pages Under Construction

Make sure when you submit your URL to the Search Engines to get indexed, that you do not have pages still under construction. Search Engines as a rule don’t like to list pages that are yet under construction. So, always complete them before you submit your websites for indexing. Also, never use the phrase "Under Construction" on your pages that are unfinished! It does not create a good impression.

4 Never use Sneaky Tricks like Invisible Text

Do not use invisible text stuffed with keywords to try and boost your SE rankings. It may not be apparent to your viewers that you are using invisible text, but the search engine spiders will detect it and may even blacklist your website. Play fair and safe and always go by the rules.

These are just a few of the most often used suggestions to keep your web pages indexed by the Search Engines. However, these rules are not exhaustive. There are others that also matter a lot. The idea is to be informed and educated. And it is always a good idea to believe and accept that the Search Engines are, and will always be, smarter than you.

Read more…

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