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Our blog posts tagged ‘trademark

Domain names (tld). avoiding trademark infringement when choosing a domain name

January 24th, 2012 Seo blog in Seattle No comments

Many webmasters erroneously believe that just because their domain name registrar says a particular domain name is ‘available’ that it truly is. This is not necessarily so. Even if a domain name is physically available, it may not legally be open for use. Why? It’s because there might already be a company that has the rights to the keywords used within the domain name.

If this happens yet the webmaster claims the domain name anyway, they are at risk of losing it through a domain name arbitration proceeding. They could even be charged with trademark/copyright infringement if things get really ugly. For this reason it’s best to make sure the keywords used in a domain name aren’t protected for someone else. This article will explain how webmasters can make such a determination.

First, webmasters need to check and see if their chosen domain name resembles any existing trademark that is on the books. They will want to do this before actually investing any money in the domain name. To search existing trademarks, webmasters can visit the website of the U.S. Patent and Trademark Office which is USPTO.gov. From here they can search a database that contains current trademarks as well as those that are pending.

If a domain name is similar to a registered or pending trademark, webmasters need to evaluate whether the domain name is still worth taking. Usually, if a site is not selling the same types of merchandise or services that the other business is selling and the trademark is not popular, a webmaster probably won’t get into legal trouble if they decide to go on and register the domain name. To be completely sure, webmasters can run the domain name by a trademark attorney. It shouldn’t cost too much for an hour consultation.

Of course, if a webmaster would prefer zero percent risk, they can simply try to think of another domain name. When they go about doing this, they need to be more generic and less creative in what they come up with. Using search engine keywords for a domain name is one such strategy. Webmasters can also look into using dictionary terms. If all else fails they can take a generic term and combine it with a term that is less likely to be taken, such as their first and last name.

Either way, once a suitable domain name has been chosen, webmasters should consider getting it trademarked themselves, especially if they are using it to help brand their business. With an official trademark, a webmaster has more legal power should another company try to take them to court. And since there’s no shortage of domain name bullies, (companies that try to steal profitable Domain names from smaller enterprises), a webmaster should use all legal avenues available to protect the rights of their business.

In conclusion, by checking whether or not a domain name has keywords that are part of a trademark, webmasters lessen the risk that they will have legal problems in the future. If there are problems, and a domain name arbitration proceeding does not rule in a webmaster’s favor, they can turn to The Domain Name Rights Coalition.

Don’t forget Submit your domain name to our Free Web Link directory! ;)


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Domain names (tld). hyphenated domain names

January 12th, 2012 Seo blog in Seattle Comments off

You think of a perfect domain name. It contains a keyword that is found in search engines, has no trademark issues and is memorable for website visitors. You try to register your domain name with a domain name company. It appears to be taken. So, you put a hyphen in it. That version of your domain name is not taken, but should you go on and invest in it? This article will explore what webmasters need to consider if they are deciding to use hyphenated Domain names.

First, they need to think about their website visitors. Most people are not accustomed to using hyphenated Domain names. Even if they like a website, it may be simply a matter of forgetting to include the hyphen. If this happens then the unhyphenated version of the domain name will be what receives traffic, which is definitely not what a webmaster wants. Of course, if a domain name is not hyphenated in the first place, then such an issue would never arise.

However, a hyphenated domain name that is keyword-rich has a higher chance of getting a good ranking from a search engine than a non-hyphenated domain that is not SEO optimized. A higher search engine ranking might outweigh the initial disadvantage of how inconvenient a hyphenated domain name is. This is because if a website has a high search engine ranking, people won’t need to type in the domain name in order to access it. They can simply click on the listing given in search engine results. And if they like the site, they will bookmark it, an action that is preferable, since it shows they are really interested in what the site has to offer.

Webmasters should also consider whether or not their domain name is more understandable if they use a hyphen. Consider the unusual domain name molestationnursery.com. This is actually in reference to a website that talks about mole

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Domain names (tld). transferring domain names

January 9th, 2012 Seo blog in Seattle Comments off

In the olden days of the Internet, domain name registration was handled by Network Solutions. However, after a while, the government decided that it wasn’t fair for one company to have sole control over the domain name market. Therefore, it opened up the business to other companies. Since then hundreds of domain name companies, ranging from sole proprietorships to corporate enterprises have capitalized on a market that generates millions in revenue each year. So, for webmasters, this means there’s no shortage of companies to choose from when they register their Domain names.

Yet, what happens if they register with one domain name company, but decide later they want it to be operated by another company? Fortunately, they can get their wish through the process of domain name transferring. This is when a webmaster gets another registrar to handle their domain name. All payments are forwarded to the new registrar, as the old registrar is no longer in the picture, (at least when it comes to the domain name). If the registrar is handling a webmaster’s hosting, they still need to make the necessary payments to make sure their website stays in tact.

The actual process involved with a domain name transfer will depend on the registrar a webmaster is working with. For instance, if they charge a payment for domain name transfers, this fee must be received before anything can be done officially. Otherwise, the process begins as soon as a webmaster makes a request to do so. Some domain name registrars will require a webmaster to send a notarized letter informing their intent to transfer. Others may allow the request to be done online. Once the registrar authorizes the domain name transfer, it will take 1 to 7 business days for the process to be completed.

Sometimes a domain name may not be transferable.

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