You think of a perfect domain name. It contains a keyword that is found in search engines, has no trademark issues and is memorable for website visitors. You try to register your domain name with name company. It appears to be taken. So, you put a hyphen in it. That version your domain name is not taken, but should you go on and invest in it? This will explore what webmasters need to consider if they are deciding to use hyphenated Domain names.
When it comes to Domain names, don’t think that you only need to worry about the ones that you registered. This is because with the phenomenon of cybersquatting, Domain names that are similar to trademark could be registered to unscrupulous webmasters, intending to use them in bad faith. What happens the cybersquatter has gotten sales or Adsense clicks from their domain name, they will try to to the original entity holding the trademark. When things get to this point, the price is higher, sometimes even thousands of dollars. This is despite the fact that the individual or organization the domain name originally had the rights to it in the first place.
In the olden days of the Internet, domain name registration was handled by Network Solutions. However, after a while, the government decided that it wasn’t fair for one company to have sole control over the market. Therefore, it opened up the business to other companies. Since then hundreds of domain name from sole proprietorships to corporate enterprises have capitalized on a market that generates millions in revenue each year. So, for webmasters, this means there’s no shortage of companies to choose from when they register their Domain names.
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