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Our blog posts tagged ‘Webmaster

Domain names (tld). domain name redirect services

January 26th, 2012 Seo blog in Seattle 1 comment

It’s no secret that a short, memorable name is what is needed to help visitors to a website. It also helps if the name contains keywords that are likely to rank high in search engines. So, what does a webmaster do if they are promoting an affiliate program or a website created from a free web hosting service such as Geocities? The most affordable answer lies in taking advantage of a name redirect service.

What is a name redirect service? It is one in which a long, cumbersome URL is ‘masked’ by a more memorable name. Instead of having to type in the longer URL, the website visitor would type in the new name. This name would then redirect to the original URL. The visitor would then see the original URL in their browser. However, most won’t pay that much attention.

Domain name redirect services can be free or paid. An example of a free service is Tiny URL. In order to use this service, all a person has to do is enter in whatever URL they need to have shortened. Tiny URL would then return a name that is much more convenient for website visitors. This URL would have ‘tiny url’ as part of the name followed by a number. An example is the following: tinyurl.com/3. Granted, it’s not perfect, but it is a lot better than what one would typically get with an affiliate program or a free web hosting service.

If a person wants a more customized name, they will need to use pay for a redirect service. One of the best is Namestick. The process for using Namestick is similar to Tiny URL except webmasters must first choose the name they want to use for their redirect. They can choose any name they wish, just like if they were getting it through their web host or a name company. Namestick even provides suggestions if a person’s desired name is taken. Once that is done,

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Domain names (tld). avoiding trademark infringement when choosing a domain name

January 24th, 2012 Seo blog in Seattle Comments off

Many webmasters erroneously believe that just because their name registrar says a particular name is ‘available’ that it truly is. This is not necessarily so. Even if a name is physically available, it may not legally be open for use. Why? It’s because there might already be a company that has the rights to the keywords used within the name.

If this happens yet the webmaster claims the name anyway, they are at risk of losing it through a name arbitration proceeding. They could even be charged with trademark/copyright infringement if things get really ugly. For this reason it’s best to make sure the keywords used in a name aren’t protected for someone else. This article will explain how webmasters can make such a determination.

First, webmasters need to check and see if their chosen name resembles any existing trademark that is on the books. They will want to do this before actually investing any money in the name. To search existing trademarks, webmasters can visit the website of the U.S. Patent and Trademark Office which is USPTO.gov. From here they can search a database that contains current trademarks as well as those that are pending.

If a name is similar to a registered or pending trademark, webmasters need to evaluate whether the name is still worth taking. Usually, if a site is not selling the same types of merchandise or services that the other business is selling and the trademark is not popular, a webmaster probably won’t get into legal trouble if they decide to go on and register the name. To be completely sure, webmasters can run the name by a trademark attorney. It shouldn’t cost too much for an hour consultation.

Of course, if a webmaster would prefer zero percent risk, they can simply try to think of another name. When they go about doing this, they need to be more generic and less creative in what they come up with. Using search engine keywords for a name is one such strategy. Webmasters can also look into using dictionary terms. If all else fails they can take a generic term and combine it with a term that is less likely to be taken, such as their first and last name.

Either way, once a suitable name has been chosen, webmasters should consider getting it trademarked themselves, especially if they are using it to help brand their business. With an official trademark, a webmaster has more legal power should another company try to take them to court. And since there’s no shortage of name bullies, (companies that try to steal profitable Domain names from smaller enterprises), a webmaster should use all legal avenues available to protect the rights of their business.

In conclusion, by checking whether or not a name has keywords that are part of a trademark, webmasters lessen the risk that they will have legal problems in the future. If there are problems, and a name arbitration proceeding does not rule in a webmaster’s favor, they can turn to The Domain Name Rights Coalition.

Don’t forget Submit your name to our Free Web Link directory! ;)


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Domain names (tld). free domain names

January 18th, 2012 Seo blog in Seattle 1 comment

Without a name, a person does not have a suitable way to find a website. The only problem is Domain names cost money. Granted, if a person is operating one or two sites, the cost of a name, (which ranges from $1.00 to $35), probably isn’t too steep. However, what if one is an avid marketer, making profit from hundreds of sites? Even the minimum in name fees can add up. This is why Internet marketing gurus might want to consider signing up for free Domain names. Three types of free name exist: third level Domain names, first level names with lesser used extensions and first level Domain names with traditional extensions.

The first type of free name is known as a third level name. This is a name that is commonly distributed by free web hosting companies or affiliate programs. Yet, there is a downside to this type of name. This downside involves the first level name, (usually the company’s name), having to be a part of the third level name. For example, consider a website created with Geocities.

If a webmaster chooses ‘web hosting’ as their third level name, the following would be the syntax: Geocities.com/webhosting. Such a name is not very convenient for potential visitors, so webmasters may want to consider redirecting these types of URLs to other versions of free Domain names.

The second type of free name is a first level name that contains an extension that is not as popular in the Internet world. Examples are the types of free Domain names offered by Dot.tk or Free Domain.co. The extensions offered from these companies are .tk and .co.nr, respectively. These are far from a .com or a .net, but they are not as cumbersome to use as a third level name. The main key

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